Ella Rivkin, founder and CEO of ERPS Group, Inc., is a seasoned entrepreneur and life coach with over 20 years of experience in business and strategic advisory.

Through ERPS, she offers specialized coaching to entrepreneurs, supporting their journeys in business planning, insurance, payroll, tax preparation, and daily operations.

Born in Moscow and inspired by her mother's determination, Ella immigrated to the U.S. at a young age, learning resilience and commitment.

Her commitment to community service shines through the ERPS Group Foundation, which helps people—particularly teens, adults, and the elderly—find purpose, financial freedom, and happiness.

Ella is also a co-author in Cracking the Code for Success with Brian Tracy. In her personal life, she values time with her two daughters, instilling a spirit of service, and enjoys personal development, culinary creativity, and outdoor activities.

Ella’s life story and work embody her dedication to helping others recognize opportunity and achieve their dreams.